Location: Situated along the scenic Dr. NTR Beach Road in the Pedda Rushikonda area, this beach lies in close proximity to the Madhurawada IT Special Economic Zone (SEZ) and Hill No. 2 & 3.
Serene Ambience: Unlike the heavily commercialized city beaches, the IT SEZ Beach is relatively secluded, clean, and peaceful, making it an ideal escape for those looking to avoid tourist crowds.
Geological Features: The coastline here is uniquely characterized by dramatic, wind- and water-eroded rock formations, striking sea stacks, and natural sand dunes that offer a ruggedly beautiful backdrop.
Leisure & Views: It is a fantastic spot for quiet morning or evening strolls, nature photography, and taking in panoramic sunrise views over the Bay of Bengal, with a growing number of boutique stays and cafes emerging nearby.